Reading the Google hit piece that appeared in Barron's this week got me thinking towards the whole pay-per-click lady. Pay-per-click (PPC) has tried for more a decade, and while Google has made some positive changes to it, it's showing its their age.
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You can setup, get traffic and track for conversion very quick. No need to wait months or weeks to see result. Generally if the result is positive, may do optimize you will find and keywords for more conversion. If the result is bad, you'll need to delete the keywords all to one another.
There is click fraud which is not going away on vacation. That said - if a person a good converting website & use Google Analytics for your tracking, you are able to spot the keywords in your marketing that happen to be getting fake clicks. Also - yahoo are Best at detecting click fraud.
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